3 Effective Ways to Integrate Direct Mail with Mobile Marketing

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Team frank December 14th, 2016

With the number of people walking down the street or waiting in lines who are glued to their mobile devices, tech-savvy marketers have long since accepted the mobile route as an effective method for attracting new customers and engaging existing customers. However, changing trends in technology haven’t completely wiped out the benefit of a highly focused … Continue reading “3 Effective Ways to Integrate Direct Mail with Mobile Marketing”

Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings

Google Mobile-First Indexing Update
Dustin Freund November 21st, 2016

If it wasn’t already clear that an increasing number of people are using their phones instead of desktops to search for information, restaurants, Christmas presents and Pac-Man suits, perhaps the latest news from Google makes it all but official. On November 4, 2016, it took Google just a 535-word blog post to get the SEO … Continue reading “Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings”

4 Web Design Myths – Busted!

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Justin Wieners June 20th, 2016

You may have heard that Abner Doubleday invented the game of baseball in Cooperstown, New York in 1839. If we’re being honest here – that story is a pile of crap. Abner gets the credit today because 1) he has a super cool name, 2) he was a Civil War hero and 3) people have … Continue reading “4 Web Design Myths – Busted!”

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4 Bid Modifiers You Should Be Using in Your PPC Campaigns

paid search bid modifiers
Collin Young June 9th, 2016

In the second post of our ongoing paid search series, The frank Agency paid search team shares some insights into bid modifiers and how we use them to increase the effectiveness of our clients’ paid search campaigns. To learn more about other paid search methods we use to generate results for our clients, check out … Continue reading “4 Bid Modifiers You Should Be Using in Your PPC Campaigns”

AdWords Updates from Google’s Performance Summit

responsive ads in the Google Display Network
Andrew Booth May 26th, 2016

On Tuesday, AdWords professionals from around the world tuned in to Google’s Performance Summit to hear about the newest changes that Google will be bringing to the AdWords experience. According to stats provided at the summit, trillions of searches are happening on Google every year, and over half of those searches are occurring on smartphones … Continue reading “AdWords Updates from Google’s Performance Summit”