How to Ensure a Direct-Mail Campaign Remains Cost Effective

TfA Blog - Direct Mail Cost Effectiveness
The frank Agency January 31st, 2017

For decades, direct mail has been a pillar of both business-to-business and business-to-consumer marketing campaigns—and for good reason. Although it may seem in the digital age that more modern forms of marketing would leave this dinosaur in the dust, direct mail marketing remains highly effective at converting prospective customers into buyers. In 2015, the Direct … Continue reading “How to Ensure a Direct-Mail Campaign Remains Cost Effective”

How (and Why) Shorter is Better in Direct Mail Marketing  

Shorter is Better in Direct Mail
Team Frank January 13th, 2017

Are you questioning the effectiveness of your direct mail marketing campaign? In today’s digital world – where the average consumer is exposed to upwards of 1,500 messages per day – don’t be convinced you should switch gears and drop direct mail from your overall marketing mix. We’ve already explained why direct mail marketing is far … Continue reading “How (and Why) Shorter is Better in Direct Mail Marketing  “

3 Effective Ways to Integrate Direct Mail with Mobile Marketing

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Team frank December 14th, 2016

With the number of people walking down the street or waiting in lines who are glued to their mobile devices, tech-savvy marketers have long since accepted the mobile route as an effective method for attracting new customers and engaging existing customers. However, changing trends in technology haven’t completely wiped out the benefit of a highly focused … Continue reading “3 Effective Ways to Integrate Direct Mail with Mobile Marketing”

5 Ways to Reach Millennials through Direct Mail

direct mail marketing for millennials
Team frank November 29th, 2016

If you think millennials don’t respond to direct mail, think again! In today’s digital world, you may think the only way to market to millennials is through mobile, social media and even texting. Indeed, these can be highly effective ways to reach this generation; however, believe it or not, reaching millennials using direct mail marketing is as … Continue reading “5 Ways to Reach Millennials through Direct Mail”

Promote Your Business through Holiday Media Sponsorships

holiday sponsorships
Dawn Billinger November 25th, 2016

Tis the season to be a sponsor! With the holiday season fast approaching there are several opportunities to promote your business through various media vehicles. Sponsorships are a great way to capture a captive audience as people tuning in to their favorite stations, attending a show or donating a gift are actively engaged. With holiday … Continue reading “Promote Your Business through Holiday Media Sponsorships”