Wait, Direct Marketing STILL Works in 2017?

Wait, Direct Mail Marketing Still Works in 2017
The frank Agency April 25th, 2017

Today, everyone knows that SEO, PPC, social media and all other forms of digital marketing are proven methods for obtaining new customers and retaining existing ones. Using them is simply smart marketing. These new marketing channels work, for sure. But that’s not to say you should take your WiFi and social networks and ride off … Continue reading “Wait, Direct Marketing STILL Works in 2017?”

Don’t Rush Your Direct-Mail Marketing Campaign – Avoid These Easy-to-Overlook Errors

Mistakes to Avoid with DIrect Mail Marketing
The frank Agency April 5th, 2017

Getting all the variables right with your direct-mail marketing campaign requires careful execution, with the key word being “careful.” It’s common for novice marketers to miss a few steps and end up botching a potentially effective campaign. This generally happens when you rush to get your marketing materials into the hands of the consumer. Your … Continue reading “Don’t Rush Your Direct-Mail Marketing Campaign – Avoid These Easy-to-Overlook Errors”

The Ultimate Breakdown of a Successful Direct Mail Campaign

Ultimate Direct mail marketing tips
The frank Agency March 12th, 2017

With the rise of digital media, it’s easy to convince yourself that people don’t buy things through the mail anymore. You couldn’t be more wrong. While technology has added a new element to the marketing arena, direct mail campaigns remain highly relevant. If anything, it offers a targeted, wide-scale method to supplement online marketing technologies. … Continue reading “The Ultimate Breakdown of a Successful Direct Mail Campaign”

How to Upgrade Your Direct Mail Envelopes to Improve Response Rates

How to Upgrade Direct Mail Envelopes
The frank Agency February 26th, 2017

As direct mail recipients are bombarded by hundreds of pieces of direct mail each year, yours need to stand out from the crowd. The more attention it garners, the more likely it is to be opened, and the more likely it is to be read. While there are many tactics to boost the response rate … Continue reading “How to Upgrade Your Direct Mail Envelopes to Improve Response Rates”

The Five “Do’s” of Personalizing Your Direct-Mail Campaign

Do's of Personalizing Direct-Mail Campaign
The frank Agency February 15th, 2017

Each week most people receive a stack of miscellaneous letters in the mail, which are often quickly sorted into piles unofficially marked “keep” and “trash.” As a marketer, if you’re hoping to convert potentials into customers and drive sales, you’re piece of collateral must find its way into the keep pile. The brochures, catalogs, letters, and … Continue reading “The Five “Do’s” of Personalizing Your Direct-Mail Campaign”