Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working

Tracking-Direct-Mail-Results
The frank Agency September 15th, 2017

Have you crossed every “t” and dotted every “i” in your direct-mail marketing campaign? If you’ve failed to include something that helps you track responses, then the answer to that question is a resounding “No!” Even the most targeted, well-crafted, and persuasive direct-mail collateral will fall flat without an effective tracking process. If you’re like … Continue reading “Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working”

Learn to Define and Target Your Audience in Direct-Mail Marketing

Overhead picture of lots of houses and prospective direct-mail recipients.
The frank Agency August 14th, 2017

In a standard game of darts, the goal may be to accrue the most points or get down to zero. Therefore, you meticulously select a target on the board that will allow you to reach your goal faster, with fewer throws. Unless you’re horrible at darts, you probably wouldn’t just close your eyes and throw … Continue reading “Learn to Define and Target Your Audience in Direct-Mail Marketing”

Can You Feel This? How to Effectively Use Texture in Direct-Mail Marketing

Can You Feel This - How to Effectively Use Textures in Direct-Mail Marketing
The frank Agency July 18th, 2017

Imagine running your hands over the butter-soft leather seats of a luxury car. Consider how a soothing caress from a mother can calm down a baby. Recall what it feels like to step barefoot on your freshly cut grass. The sensation of touch is the first and most basic of human senses. And it can … Continue reading “Can You Feel This? How to Effectively Use Texture in Direct-Mail Marketing”

Learn How to Write Ad Headlines, Part II – Direct Mail

Direct Mail Headlines
Kim Velten June 21st, 2017

Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for the uniquely tough jobs such as direct mail. Because what makes jobs like direct mail headlines uniquely tough is that the headline is pretty much all you have to attract … Continue reading “Learn How to Write Ad Headlines, Part II – Direct Mail”

Look at Me! How to Make Your Direct-Mail Campaign Stand Out from the Crowd

Mailbox with envelopes
The frank Agency May 30th, 2017

Generally, demanding someone’s attention is often frowned upon by society. But, in the case of a direct mail marketing campaign, catching a prospect’s eye is mandatory for success. You not only want to grab your customers’ attention initially. You also want to sustain it so that they take action. For such a tall order, you need … Continue reading “Look at Me! How to Make Your Direct-Mail Campaign Stand Out from the Crowd”