Learn How to Write Ad Headlines, Part II – Direct Mail

Direct Mail Headlines
Kim Velten June 21st, 2017

Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for the uniquely tough jobs such as direct mail. Because what makes jobs like direct mail headlines uniquely tough is that the headline is pretty much all you have to attract … Continue reading “Learn How to Write Ad Headlines, Part II – Direct Mail”

Learn How to Write Ad Headlines, Part I – Paid Search and Display

Headlines
Kim Velten June 7th, 2017

If you ask anyone but a writer, they’ll tell you that The Headline is just about the only thing that matters in copywriting anymore. “No one reads,” they say, “Words are GROSS.” Forget the fact that the highest-ranking blogs in search are 1000+ of those nasty things. But the nay-sayers are somewhat right when it … Continue reading “Learn How to Write Ad Headlines, Part I – Paid Search and Display”

How to Improve Rankings through On-Page SEO and Effective Keyword Usage

How to Improve Rankings Through On-Page SEO
Dustin Freund January 20th, 2017

Like any counselor, doctor or football coach, everyone in the SEO game has their own specific philosophy on how to achieve the best results, or in our industry, how to best improve Google rankings. As a copywriter by trade turned SEO digital content strategist, I’ll admit I am biased – I personally first look at … Continue reading “How to Improve Rankings through On-Page SEO and Effective Keyword Usage”

The Difference Between Traditional and Digital Copywriting

SEO Copywriting
Kim Velten December 23rd, 2016

Before the advent of digital technology, advertising writing was so much less cluttered. Print, out-of-home and broadcast – that’s it. Yeah, each one was a ton to consider, but you had a handle on them. Then the digital era came around and mucked it all up. Mainly the internet. That indecipherably large thing that just … Continue reading “The Difference Between Traditional and Digital Copywriting”

5 Content Marketing Predictions for 2015

BlogImage.ashx
Team frank December 17th, 2014

Approximately two weeks stand between us and that great glittery ball drop. And since there’s just not enough to do between now and then, we thought we’d take a minute to ignore those last few items on our Christmas list (wool slippers for Great Aunt Josephine – again?) and instead run down our top five … Continue reading “5 Content Marketing Predictions for 2015”