3 Keys to Creating a Great Customer Experience

DMA conference - customer experience
Jennifer Mitchell October 22nd, 2015

The customer experience: Do you know the experience you are providing your customers and, more importantly, do you know what your customers are saying about you? If I had a dollar for the number of times I heard a speaker or peer say the word “customer experience” during the 2015 Direct Marketing Association &THEN conference … Continue reading “3 Keys to Creating a Great Customer Experience”

The Importance of Cross-Departmental Synergy

cross departmental synergy
Valerie Robertson October 13th, 2015

It’s been said that you can influence what people say about your brand, but that you can’t own the conversation. We live in a world where customers can easily create and share negative reviews, making brand reputation difficult to manage. The quickness of the Internet and the pervasiveness of social media in our lives today … Continue reading “The Importance of Cross-Departmental Synergy”

Meet the Advertising Avengers!

blog-advertising-avengers
Josh Stanze July 28th, 2015

They are earth’s mightiest marketers. In an age of uncertain ROI, they stand united to promote brands around the world. They are…the ADVERTISING AVENGERS! Assembling together for the first time at The frank Agency, these heroes each represent a specific aspect of the modern marketing landscape. Advertising has never been so awesome or stylish.  

4-D Branding: How to Build Your Brand

branding
Tom Stofac July 20th, 2015

When my daughter was around 2-years old, we were driving around town one morning when she pointed out of the minivan (hey…we had three kids – don’t judge) and said ‘Taco Bell’. Actually, in her still-Southern twang, it sounded more like ‘Tah-coh Bayull.’ But that’s not the amazing thing. Most kids that age can string … Continue reading “4-D Branding: How to Build Your Brand”

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Top 5 Challenges for Marketing Your National Brand at a Local Level

marketing national brand at local level
Valerie Robertson July 6th, 2015

Every marketing manager is faced with a slew of challenges every day. Those marketing managers tasked with trying to appease their corporate-level boss and their local sales force at the same time end up facing a set of very unique challenges, with solutions that are not so easy to come by. Below are the top … Continue reading “Top 5 Challenges for Marketing Your National Brand at a Local Level”