In the world of digital marketing, understanding the effectiveness of various touchpoints along the customer journey is crucial for optimizing marketing strategies. Attribution models play a vital role in assigning credit to these touchpoints, helping marketers make informed decisions. Among the different attribution models, the Last-Click or Last Interaction model has emerged as a widely … Continue reading “The Last-Click Attribution Model: Understanding its Significance and Limitations in Digital Marketing”
Paid search advertising has become an increasingly popular way to attract potential customers to your website and drive conversions. Google Ads is one of the most widely used platforms for paid search campaigns, offering access to a vast audience of potential customers. However, without proper planning and execution, your Google Ads campaign may not deliver … Continue reading “10 Best Practices for Creating High-Performing Google Paid Search Campaigns”
Bill Caton
July 12th, 2016
The frank Agency gets its name in part for the attitude in which we approach the work we do. At The frank Agency, we feel that straight, honest, “frank” talk about the necessary steps to achieve success for our clients is the only way to do business. However, success isn’t where we stop. We love … Continue reading “Using Conversion Tracking to Improve ROI”
J.J. De Simone
January 26th, 2016
“Predictive analytics” is a buzz term circling many industries at the moment. While a lot of companies are interested in employing this new trend for their business, there seems to be some confusion on what benefits predictive analytics can actually provide. If you’ve heard the term and wondered what all the fuss is about, you’re … Continue reading “The Benefits of Predictive Analytics in Marketing”
J.J. De Simone
August 31st, 2015
We’ve all heard the phrase “big data” in conjunction with every facet of the business world. It’s a sexy phrase that everyone likes to drop into conversation. Big data refers to large datasets that oftentimes are unstructured (i.e. not organized in rows and columns); if harnessed properly, deep customer insights can be gleaned from the … Continue reading “Why Small Data is Just as Good as Big Data”
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