Social Media Manager

Solving the intricate challenges of companies that sell through complex channels has been our focus for over 30 years. We dig deep to gain unique insights, then build creative solutions that employ innovative technologies to measurably grow our clients’ brands and sales.

Established in 1981, we are a fast-paced, fun advertising agency located in Overland Park, Kansas.

Job Description:

The Social Media Manager will help lead our client’s and The frank Agency’s Social Media marketing. Position includes channel and content strategy, growing brand awareness, generating targeted traffic and increasing leads and sales. The Social Media manager is a self-motivated individual with experience and a passion for constructing and implementing social media strategy, creating engaging content, blogging, community participation and leadership.    

Specific Tasks/Responsibilities:

  • Strategy:
    • Working in conjunction with the SEO and Content teams, guide Social Media strategy and provide strategic vision across all Social Media channels.
    • Manage development of Social Media content amplification strategy, channel deployment, and paid social media budget allocation for key campaigns, with KPIs and measurements for success. Responsible for boosting social posts with paid support. Evaluate emerging platforms, tools and trends.
  • Content and Creative Development:
    • Develop engaging, impactful and optimized-by-channel social media creative content, including images, captions/descriptions, and blog stories that integrate brand messaging. Manage timelines and social content calendars to develop and meet Social Media strategy requirements.
  • Analytics, Monitoring & Reporting:
    • Measure the success of Social Media activities. Define KPIs and implement systems for measuring success. Analyze campaign results by platform, leverage monitoring tools for consumer insights, and digital metrics to assess performance and to generate future improvements. Incorporate this learning into future program development to continue to raise the bar. Provide social media reporting and recaps for clients and internal teams.
  • Budget Management:
    • Manage vendors, Social Media platforms and SOWs efficiently to stick to budget requirements.
  • Approach Social Media challenges with an open-mind and listen to recommendations/feedback from others. Show a willingness to innovate and evolve Social Media strategy to rise above the status-quo.
  • Perform competitive analysis and report on findings.
  • Develop and maintain an advanced knowledge of industry best practices and weave this knowledge into all Social Media strategy recommendations.
  • Work in tandem with the project management team to ensure strategy is aligned with client objectives.
  • Establish and maintain effective relationships with clients, internal teams and agency partners.
  • Future responsibilities include the hiring and development of members of the Social Media team.
 

Special Skills and Qualifications:

  • Bachelor’s in marketing or communications (other degree areas will also be considered).
  • In-depth knowledge of how Social Media impacts the consumer decision cycle.
  • Three to five years of Social Media experience.
  • Knowledge of CMS management (WordPress, DNN, Drupal, etc.), blogging and social networks.
  • Experience with Brandwatch preferred.
  • Excellent presentation, analytical and communication skills.

This job description is not intended, and should not be construed, to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to be an accurate reflection of those principal job elements essential for making fair pay decisions about the job. The frank Agency is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

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