SEO Specialist

Solving the intricate challenges of companies that sell through complex channels has been our focus for over 30 years. We dig deep to gain unique insights, then build creative solutions that employ innovative technologies to measurably grow our clients’ brands and sales.

Established in 1981, we are a fast-paced, fun advertising agency located in Overland Park, Kansas.

Job Description:

The SEO Specialist is responsible for helping guide and execute both on-page and off-page Search Engine Optimization strategy across our client’s websites.

Specific Tasks/Responsibilities:

  • Analyze website architecture and content and advise how to increase keyword rankings in the search engines.
  • Research and identify targeted keywords and develop projects around them that will help increase keyword rankings for the client.
  • Use Web analytics software to collect data and recommend how to increase keyword rankings in the search engines based off of that data.
  • Technical SEO audits and updates (ex. TITLE, META, HEADING and ALT tags).
  • Working with client to understand their search needs and to help build better brand presence across the search engines.
  • Develop and execute link-building strategies via content strategy, social media and partnership development.
  • Produce client deliverables in a timely manner, including periodic website analysis, performance and keyword reports.
  • Perform competitive analysis and report on findings.
  • Passive monitoring of brand mentions for the client that could impact search traffic.
  • User experience (UX)/lead funnel analysis and recommendations.
  • Using testing software, test page element/structure changes to improve conversion path.
  • Advance personal knowledge of the organic search industry and of changes to search engine algorithms.

Special Skills and Qualifications:

  • 2+ years of proven experience in SEO.
  • Working knowledge of site ranking strategies and how search engine algorithms impact organic search.
  • Basic understanding of the technical aspects of a Web page, e.g., HTML tags and their attributes.
  • Ability to work across multiple CMS (Content Management Systems).
  • Intermediate experience with Microsoft Office, e.g., Excel, PowerPoint and Word.
  • Familiarity with Google Analytics and other industry tools, e.g., Moz, RavenTools, MajesticSEO.
  • Ability to diligently manage multiple tasks simultaneously while working under strict deadlines.
  • Superior communication and interpersonal skills.
  • Competent in communicating with clients via email/phone and in person.
  • Ability to learn at a rapid pace and overcome new challenges.
  • Excellent analytical and organizational skills, as well as uncompromising attention to detail.
  • Ability to both work well independently and as a part of a team.

This job description is not intended, and should not be construed, to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to be an accurate reflection of those principal job elements essential for making fair pay decisions about the job.

The frank Agency is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

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